Lise is debating about manicures and other small efforts for feminine beauty and their payoff... http://www.electric-monk.net/lise/2008/03/28/the-20000-manicure-question/
This isn't exactly related to those probing thoughts, but it did remind me of a financial "mistake" that I'm happy about:
I made a business decision that has cost me loads of money and you know what? I'm happy about it! I'm duly-licensed as a massage therapist and as a facial specialist. One of the biggest money makers for skin care professionals is waxing. It's a great add-on service, it's fast, it pays well for the time it takes, the investment in product is small, and--this is the best part--your clients come back every 4-6 weeks to get it done again.
After I graduated the skin care program my husband and I hauled our butts up to the big trade show in Orlando. I was surrounded by so many choices! I initially had wanted to purchase everything I needed to expand my business in that direction. After being so overwhelmed I stepped back and did more research. The only thing I really put money into was my waxing system.
I found a booth that had a great product. The selling points were all there. The systems were exactly what I wanted. I ended up talking the lady into demonstrating the product on my husband. He was a good sport about it and let her wax his back right there in the middle of the trade floor! I was very impressed and took both a hard wax and soft wax system home with me.
The training I had received was great--in theory--but I personally had very few opportunities to practice. My next step was to recruit people to wax and I was not short on volunteers.
Unfortunately, my suspicions were confirmed through this process.
I hate waxing.
I don't like to hurt people. I personally find the process ridiculously painful and therefor my attitude is, "shaving takes me less than three minutes a day, if that. What would I want to go through this amount of pain once a month?" Therefore it's harder for me to sell the service to a client; I feel very insincere.
There's a pretty big liability. I've personally been burned and bruised and had my skin ripped off--from three different experienced waxers. Every female friend that had gotten their eyebrows done has admitted they too have been injured. Why should I risk losing clients who love to shell out $70 over a $15 service? It's so easy to make a mistake. The temperature gauge might be just a teensy bit off or the client might be on a medication or at a certain point in her cycle and forget to mention it.
Certain body parts are a pain in the butt to do well. It's time consuming. The positions are awkward. There are some "speed waxers" who are incredible at what they do; but for new clients or those with lower pain tolerances (like me) it's just not an option.
It's also messy. Not all the time; but there are times when wax does get where it shouldn't be.
I decided not to do it anymore. And sometimes, yes, I kick myself, but I'm happier overall.
Another thing that I've decided not to offer is ear candling. For some reason this is a very popular service that I get asked for quite frequently. I personally think it's a load of crap. The mechanism which supposedly pulls the wax out can be disproved by any fifth-grade student in a simple science experiment. Furthermore there is a risk of getting wax on the eardrum and causing permanent damage or the need for surgery. Yikes! There are those who swear by this, but I won't touch it with a ten foot wick.
What do you do when you have an opportunity to make lots of money but personally hate doing it or have issues with the act?
Tuesday, April 29, 2008
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment